Branding Guide

ANTI-DISCRIMINATION STATEMENT:

The Collegiate Entrepreneurs’ Organization is committed to providing a work and educational environment that is free from unlawful harassment and discrimination. The Organization maintains this strict anti-discrimination statement prohibiting any kind of harassment or discrimination on the basis of sex, race, color, religion, national origin, disability, gender identity or expression, sexual orientation, age, military or veteran status, marital status, genetic information or any other protected characteristic. Likewise, ethnic, religious, age-related, disability, gender or sexual orientation considerations will not be used as the basis for decisions affecting any student, faculty member or employee.


CHAPTER MEETING CONTENT:

Chapter meeting content is a great resource to help tell the story of CEO and how it connects with your campus and your members! We advise the use of the following tools to promote and deliver a concise message of what CEO is on your campus. 

Click here to download a Sample Chapter Powerpoint to be used during your meetings.

Click here to access a sample chapter flyer that you can edit and distribute among your campus.

VIDEO CONTENT:

See below to access a promotional video for CEO to be used on your campus and during interest meetings.


 

See below to access a promotional video for the CEO Global Conference to be used on your campus for promotion of the event. 



CUSTOM MERCHANDISE:

Only officially recognized CEO chapters may produce merchandise displaying both the student organization’s name/logo/mark and CEO/your institution marks with permission from your university's marketing office. 

CEO marks may not be altered, and all merchandise must include the organization’s name/logo prominently on the product. Chapters are required to use licensed manufacturers for all products bearing CEO marks.

Chapters will not be subject to payment of the royalty fee as long as the proposed design on their merchandise makes the specific chapter the predominant element of the design. However, the use of general CEO marks, where the chapter’s name is not predominant to the design requires payment of the standard royalty fee by the licensed vendor.

NON-ROYALTY EXAMPLES:

A T-shirt design with a CEO mark or “The Collegiate Entrepreneurs’ Organization” on the front of the shirt would not be subject to the payment of the royalty fee.

An approved vendor merchandise item that would provide value for your organization that is co-sponsored would not be subject to the payment of the royalty fee. 

APPROVED VENDOR: 

CEO has a partnership with Ali Specialties as our licensed vendor for all CEO chapter merchandise. If you are printing a CEO logo on anything, IT MUST be processed through our merchandise program. CEO chapters may place an order of the packaged items or requested custom items by visiting our custom merchandise page


E-MAIL SIGNATURE GUIDELINES:

CEO headquarters expects that its chapters end their email messages in a professional manner. Please follow the below guidelines for how each member in your chapter should display their email signature.

Font – Open Sans, 11 pt.

Instructions
Outlook

Copy and Paste from these examples:

FIRST LAST NAME
Title
 
The Collegiate Entrepreneurs’ Organization | University Name
Campus Office Location (If Applicable) 
 
Address Line 1
Address Line 2
City, State Zip-Code
Telephone Number
email address | www.c-e-o.org

 (150x72px)


LOGO USAGE POLICY:

Collegiate Entrepreneurs’ Organization, more commonly referred to as CEO, is a network of nearly 16,500 individual members and 250 university chapters globally. We work very hard to ensure that all chapter leaders are supported, engaged and aware of what CEO Headquarters has to offer. Every CEO chapter should follow the same branding guidelines. Some basics are listed below. 

CEO marks may not be altered, and all merchandise must include the organization’s name/logo prominently on the product. Chapters are required to use licensed manufacturers for all products bearing CEO marks. For details on CEO's licensed Merchandise Provider,

Only Headquarters is permitted to utilize the tagline:

CREATING A WORLD OF OPPORTUNITIES®

Your university logo will instead read:

AT YOUR UNIVERSITY NAME

The only exception to this rule is regional conferences and listing CEO Headquarters on your website.

CEO FONT:

The CEO font is Open San’s and can be downloaded here. Install Open San’s on your workstations so that your flyers and marketing materials are easily recognized as CEO-produced content. 

CEO COLORS:

 

 

 
 HEX: #242f65

HEX: #9cc13c

TRADEMARKS:

"The Collegiate Entrepreneurs' Organization" and "CEO" are registered trademarks with The United States Patent and Trademark Office (USPTO).  

CEO should always be referred to as “Collegiate Entrepreneurs' Organization® on the first occurrence and thereafter referred to as “CEO.”

The CEO logos are sampled below:

-Below Reserved for Headquarters- 


-Created for Chapters-


SOCIAL MEDIA BEST PRACTICES:

Introduction

CEO has crafted the following best practices guide to help clarify how best to utilize social media to further CEO’s mission and how to enhance and protect personal and professional reputations when participating in social media.

Social media is defined as media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Examples include but are not limited to LinkedIn, Twitter, Facebook, YouTube and blogs.

CEO recognizes that social media sites can be effective tools for exchanging information and raising the visibility of your chapter. When unsure what or how to post, contact your campus marketing office. 

CEO Headquarters will often times post on behalf of chapters. Visit the “Keep CEO HQ Up-To-Date" section and simply fill out the form. File this form every time you have something exciting you’d like to share with the entire CEO network. This is a great alternative for CEO chapters that choose not to manage their own social media accounts.

CEO would much rather your members connect on a national level versus with your individual/chapter accounts. If you’d like to merge an account with CEO Headquarters, you may do so by contacting globalhq@c-e-o.org.

Best Practices

This section applies to those posting on behalf of an official CEO chapter, though the guidelines may be helpful for anyone posting on social media in any capacity.

 

Creating a page: Before creating a separate social media presence for your chapter, contact CEO Headquarters to utilize CEO’s primary social media presence.

 

Think twice before posting: Privacy does not exist in the world of social media. Consider what could happen if a post becomes widely known and how that may reflect both on the person posting, CEO and your university. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. If you wouldn’t say it at a conference or to a member of the media, consider whether you should post it online. If you are unsure about posting something or responding to a comment, ask your faculty advisor for input or contact your university's marketing office.

 

Separate personal from professional. Content that you might share on a personal media site may not be appropriate for sharing on an official chapter/university site. Given the public availability of website information, it is also worth considering how you are represented on your personal site as it relates to your work at CEO and your university and how that personal site might lead to you being perceived in your role as a CEO member.

 

Strive for accuracy: Get the facts straight before posting them on social media.

 

Review content for grammatical and spelling errors. This is especially important if posting on behalf of The Collegiate Entrepreneurs’ Organization in any capacity. 

 

Be respectful: Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Responses should be considered carefully in light of how they would reflect on the person posting and/or the chapter and its institutional voice. 

 

Remember your audience: Be aware that a presence in the social media world can easily be made available to the public at large. This includes prospective members, current members, future employers, colleagues, peers and the media. Consider this before publishing to ensure the post will not alienate, harm or provoke any of these groups. 

 

Photography/video: Photographs and video posted on social media sites can be appropriated by visitors. Only post photos that show CEO in the best light and avoid posting photos with alcohol or photos that may embarrass the people in the photo. Contact your university's marketing office with any questions.

 

Strategy: Social media pages require input and maintenance to be effective. Chapters should consider their messages, audiences and goals, as well as a strategy for keeping information on social media sites updated. New information should be posted on a weekly basis at the minimum. Your university's marketing office can assist and advise you with your social media planning. 

 

Use of Disclaimers: It is good practice to post a disclaimer on your chosen social media site stating you reserve the right to remove inappropriate comments. Here is an example you can use as a basis, please amend as appropriate: 

The views and opinions expressed on this CEO chapter’s social media site do not necessarily represent those of the views of Collegiate Entrepreneurs’ Organization, Inc. – National Headquarters. CEO cannot be held responsible for the accuracy, currency or reliability of information posted by external parties (chapters).

 

Content: If someone posts an opinion about your chapter that is negative, it should not be removed. Try to positively respond to the poster’s comment. Check social media pages daily and respond to questions asked by end users. Remember that many viewers may want to know the answer to the posted question.

 

Link back to CEO Headquarters: Whenever possible, link back to CEO Headquarters website. Ideally, posts should be very brief, redirecting a visitor to content that resides within the CEO web environment. When linking to a news article about CEO, check first to see whether you can link to a release on The CEO News Archive. 

 

Posting to Social Media Outlets: When naming pages or accounts, selecting a profile picture or icon and selecting content to post — names, profile images and posts should all be clearly linked to the particular chapter rather than to the CEO Headquarters as a whole.

 

Faculty Organization Advisors: Often, when students graduate they do not pass on the access information for the organization’s social media pages to the next class of organization leaders. As an adviser with access, you can facilitate the continuity of the organization’s social media presence. Also, advisers should regularly monitor the content of the organization’s social media sites.

 

Brand Associations: CEO is a positive and strong community brand. Be mindful of who or what you associate with CEO’s brand. 

 Specific Social Media Outlets

Follow the below guidelines when creating pages on social media networks. If you do not see the network in which you would like to create a page, contact your university's marketing office.

Facebook:

The Headquarters for CEO maintains the official CEO Facebook page at https://www.facebook.com/collegiateentrepreneursorganization. If you create a separate chapter page, a faculty adviser must always hold administrative access – your university's marketing office must also have administrator access. The images for all CEO Facebook pages should maintain a consistent graphic identity and should be coordinated/mimicked through headquarters. Logos should be used in compliance with CEO graphic standards.

For more information, visitwww.facebook.com/help/?ref=drop.

Twitter:

The Headquarters for CEO maintains the official CEO Twitter account @CEOORG. Twitter accounts may be created by chapters for posting information about the department. Before creating your account, contact your university's marketing office discuss naming conventions. If you create a chapter Twitter page, you must use a faculty adviser email account for log-in, and your adviser must always be up to date on password changes. 


Twitter Guidelines:

To raise visibility of your tweets, utilize hash tags (#) to add your tweet to the other twitter feeds related to your topic.

The official CEO hashtag is #CEOORG.

The official CEO Conference Hashtag is #CEOGLOBAL2019 (year updates annually).

For more information, visithttps://support.twitter.com/.

LinkedIn:

CEO Headquarters maintains a LinkedIn presence. Each chapter leadership should indicate their role in the organization on LinedIn and be sure to link to CEO’s company page. Please utilize the headquarters group page for community engagement. 

 

Instagram:

CEO’s official Instagram account isCEOORG. CEO headquarters maintain this account. Chapters should create separate Instagram accounts. The sharing of appropriate photos is encouraged using #CEOORG from personal accounts. GREAT posts will be re-gramed.  We ask that in the bio section of Instagram, a line is created stating "(Earth Emjoi) 🌎 HQ @ CEOORG ".

 

We thank you for your cooperation. 


Contact Us

The Collegiate Entrepreneurs’ OrganizationTM | Global Headquarters

401 W. Kennedy Blvd.
Box 2F
Tampa, FL. 33606-1490
(813) 258 - 7236 (7CEO)
Hours: Monday - Friday
9:15 a.m. - 5:30 p.m.

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